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What is your brand name and the meaning behind it?

What is your brand's mission statement?

If you have one

What service(s) or product(s) does your brand provide?

Why was your company started and what was the motivation?

If you were to discribe your brand in one word what would it be?

Who are your competitors?

What sets your brand apart from your competition?

Who is your primary target audience?

What is it about your brand that attracts target audience?

What do you want the new logo to accomplish?

Do you have a tagline or slogan that goes with your brand?

What three words would you like your target audience to think of when they look at your new identity?

Friendly or corporate? Which of these two words fit your brand?

What are your colour preferences?

Project Questionnaire

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